Going Forward with Google’s Guidelines for AI content

Google’s Guidelines for AI content

After the announcement made by Google about its new algorithm, it is no longer a secret that it is taking action against ai-generated content. This announcement from Google is part of efforts to determine whether Ai content has been created by a computer or written by a human. This move may negatively impact SEO as some bloggers and writers may be discouraged from creating content without being paid since there are other ways to earn more compared to the small amount they make through writing an article.

Google’s new guidelines to content quality brings us more accessible access to the previous changes. Ai-generated content has been a topic of discussion in recent months, so it is no surprise that they give additional guidance on how you should regulate generated content. The overall standard must be reasonable. No violations of laws or our policies never tolerate since there is no easy way to check if AI-generated content is ethical. 

Google’s vagueness on the rules of AI-generated content. 

Google has provided no clarity about the management of content created by artificial intelligence, which might be why its algorithm has been flagging some of those pieces as spam.

The company’s guidelines on AI-generated content are vague, and the ban on “automatically generated content” is accompanied by a ban on “scraped content.” That leaves journalists who’ve used AI to research and write their work in a legal gray area. Some Google recommendations are more clear-cut, like avoiding excessive spelling or grammatical mistakes, including text with no meaningful value, or putting ads above the fold.

In 2016, Google assigned a human review team to examine sites flagged by the algorithm for “scraped content.” Still, there’s no indication that similar groups exist for areas flagged for automatically generated content. Examples of AI-generated writing can be found everywhere, from newsrooms to the Associated Press. Still, when it comes to SEO and search engine rankings, Google isn’t quite ready for a machine-written copy.

Can ai content decrease your website ranking?

Google does not want its users to suffer from low-quality content, and for this purpose, Google has given some guidelines which web admins often misinterpret. If you follow these guidelines, you will be able to use ai content without any fear of negatively impacting your ranking.

It is essential to understand that Google is not against but against duplicate or low-quality content. Many webmasters use spun articles which are usually duplicate or low quality. If you want to use it make sure that it is unique and of high quality. Otherwise, Google will penalize your site.

It is important to remember that Google is not afraid of artificial intelligence. Still, it wants its users to get good quality information which means if you can produce high-quality content with the help of ai software, then your site should not have any problem with Google.

Google’s stance on ai generated content:

In 2017, the Google Search Quality Guidelines were updated to explicitly address content generated by artificial intelligence (AI). The guidelines’ sentiment was that AI content is “less useful” for users and should not include.

In a recent update, Google has changed its stance. The update also includes a section about “machine learning and artificial intelligence-generated content”.  Which states that although AI-generated content may be less helpful to users, it is still worth indexing if there is value in the range itself.

The original guidelines stated that automated content is “less useful” than human-generated content explaining that such content is made of nonsensical sentences that make little sense to a user. In contrast, this may have been true in some cases, especially for keyword stuffing or black-hat techniques.

Can AI-generated content impact SEO?

Not. Because Google and other search engines have intelligent algorithms to detect generated content. And these search engines never give priority to generated content. Google is not a human, and it cannot notice whether a human or an AI algorithm wrote something. So, they will treat it just the same as any other piece of content.

One way would be to write your article. Enter it into an AI algorithm that would make it more unique. By making it more special, you will also be able to get more links pointing back to your site. If you want to learn how to do this, click here for a good guide.

What is the future of AI in SEO?

There is a fundamental misconception about the role of Artificial Intelligence in SEO. Many people think that using tools to generate content will magically improve your rankings. That is not true. But if you use an AI tool to create content. It will help you rank better. The question is whether the content is good in the first place. When your content is good. It doesn’t matter what kind of algorithm you are using or whether humans or machines do it. It will add value to your site.


Developers use AI in their content creation processes, and marketers use it to expand their reach. Some fear that generated content will impact SEO negatively, but this appears not to be the case. Google’s happiness with AI for content creation should send a positive message to all parties involved.

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